• Client: Nivea
  • Task: Concepts, Premiums, Print
  • Website:


Bamboo cups
This summer premium has been in around 900 Kruidvat stores throughout The Netherlands. The product was supported by TV, radio and print advertising. Nivea is soft, good for your skin and caring. With these elements in mind we came up with a trendy, colorful and sustainable premium. We designed and produced the bamboo cups. The sales goals from Nivea have been achieved with a very successful premium.

Beach ball
Probably the best known beach ball across Europe: the blue and white coloured  Nivea ball. For entire generations this beach ball is synonymous with playing on the beach during the summer holidays. Incentive Europe received the honourable task of producing this summer’s must-have.

Arm party
Nivea wanted to provide its consumers with free summery bracelets whenever they had bought Nivea products in one of the Etos stores in the Netherlands. To realize this proposal, Incentive Europe made a selection of several cheery bracelets and had these produced in one of the factories in China. Also because of the close cooperation between our offices in Amsterdam and China this action was a big success.

Do book
With the aim to entertain the little ones Incentive Europe received the instructions to come up with an original and challenging booklet. Our graphic design department let their imagination run wild and within moments the designs of the many drawings, assignments and stories were ready. Due to the big success of this first booklet two sequels have been produced since.

Hamam shawls
Also known as the summer giveaway of 2015. Like every year, Nivea organizes a big promotional action during the summer season and this year they have asked Incentive Europe to produce various hamam shawls. These shawls are ideal for the beach, in the sauna or in a park. Our graphic design team was responsible for the design of the cloths and our account managers, the office and factories in China were responsible for the entire production and transportation process.


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