Borussia Dortmund

  • Client: Borussia Dortmund
  • Task: Merchandise
  • Website:


Rocking emma
For children from the ages of 10 months to 3 years, BVB was looking for a cute premium to sell in their fan shops. Incentive Europe came up with the idea of a rocking horse in the form of the BVB’s mascot, called ‘Emma’. The rocking horse was fully invented by our in-house design team and was then produced in China. The rocking Emma is made of wood and plush.

Emma bank
BVB is always looking for new and important products to sell in its fan- and web shops. Incentive Europe conceived a piggy bank in the form of the mascot of BVB, called ‘Emma’. Within just a few days the full concept was down on paper by our in-house design team. Simultaneously, our Chinese colleagues tested the feasibility of the project at several factories and our account managers were responsible for the very competitive offer. As a result of the close cooperation between all parties, the final production could start just within one week after the introduction of the concept.

Premium set
Incentive Europe has produced several premium sets for BVB. These premium sets are offered for free to clients who spend a particular amount in their fan- or web shops.

Premium set 1: sticker, ballpoint, lanyard, keychain and button
Premium set 2: wristband, beer opener keychain, rubber stamp, magnets and pin
Premium set 3: Mini pencil, post-its, dice, bookmark and mini ballpoint
Premium set 4: suitcase locker, bag tag, bookmark and mini ballpoint

BVB wished to sell a number of office supplies in their fan- and web shops. One of these office equipments was a notebook. The notebook is custom-made with the logo of BVB subtly incorporated into the cover of the booklet and on the inside.

A4 folder
BVB aspired to expand their assortment of office supplies sold in its fan- and web shops. Besides the notebook, Incentive Europe also created and produced a custom-made A4 folder with the logo of BVB subtly incorporated into the cover.

For the youngest fans of BVB, Incentive Europe created and produced the so-called ‘Baby book’. This booklet is made of very soft material in which different touch-and-feel elements are included. Logically, these elements are mainly related to football and the mascot ‘Emma’.

Let`s work together